Cotton and Organic Cotton - What's the Difference?

David Platt • 28 June 2019

We want you to remain environmentally friendly.

organic-cotton

Cotton is a natural fibre grown as crop in the US, China, India and Turkey amongst others. Being a natural fibre, cotton fabric will naturally biodegrade unlike the petrochemical based fabrics like polyester, nylon or rayon.

Cotton does come under some criticism environmentally because of the amount of pesticides and herbicides used on the crop and also the amount of water it consumes – particularly important since the crop is grown in hot climates.

In terms of the chemicals used to grow cotton the Organic Trade Association of the US claims that "Cotton is notorious for being one of the world’s most chemically intensive crops. Conventional cotton production soaks up 16-25% of the total pesticides produced worldwide, even though the crop itself only covers about 2.5% of the world’s total agricultural land".

Being a crop grown in hot climates the water used in irrigation is excessively high – although the US Cotton Growers body claim: "Cotton is very drought and heat-tolerant. Cotton does NOT require excessive amounts of water. In fact, cotton uses less water than many other major crops produced in this country. Only 35% of U.S. cotton acreage requires some form of irrigation-the rest of the cotton land is supplied by natural rainfall."

There is also a claim that the production of fibre and cloth is also water intensive. Although much of this water will be cleaned and recycled in many countries. The water effect in other countries can be dramatic – as reported in this MSPKU article:

"One of the most shocking examples of depletion of water resources caused by cotton plantations is the Aral Sea in Uzbekistan, which until 1960 was ranked fourth in the world in terms of size. Today, the lake area is only 25% of the initial size, and it holds only 10% of the initial volume of water. Due to rapacious water management for cotton bushes, the shore of that lake suffers from serious economic and ecological problems".

Given the conflicting comments it is difficult to draw firm conclusions. Using organic cotton (which does not use the chemicals in its farming) and which is naturally biodegrading may be a good option versus the polyester alternative. Although, it is possible to get polyester made from recycled bottles. Like many things environmental, the arguments are complex.

Our advice – use organic cotton, not cotton, and better still a recycled polyester.

References

Share this blog:

Reversible Bucket Hat
by David Platt 24 June 2025
The top 5 most popular promotional merchandise for the Summer - let's look at what's hot!
Eco certification
21 April 2025
How can you tell which items genuinely meet environmental and ethical standards? How do you know your promotional merchandise is eco? One of the best ways is by looking for trusted third-party certifications. These certifications offer transparency, set rigorous criteria, and help ensure that your branded merchandise aligns with your sustainability values. Here's a quick guide to five of the most respected certifications to look out for when choosing eco-conscious products. 1. FSC – Forest Stewardship Council What it means: The FSC certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Why it matters: If you're sourcing promotional items made from wood or paper—like notebooks, packaging, or wooden gifts—FSC certification guarantees that the materials are sustainably harvested. Look for: Products marked with the FSC logo; and check the certificate number on the FSC Certificate Search. Visit FSC official site 2. GOTS – Global Organic Textile Standard What it means: GOTS is a globally recognized certification for organic textiles. It ensures that fabrics like cotton are grown without harmful chemicals and processed in socially and environmentally responsible ways. Why it matters: Many promotional products, like tote bags, T-shirts, and towels, are textile-based. GOTS certification means these items are organic, safe, and ethically produced from farm to finish. Look for: A GOTS-certified label and supplier. You can verify through the GOTS Public Database. Visit GOTS official site What it means: Fairtrade certification supports better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Why it matters: Products like cotton bags, chocolate bars, or coffee mugs with Fairtrade-certified contents ensure ethical treatment of producers and sustainable farming practices. Look for: The blue and green Fairtrade logo on packaging or labels. Visit Fairtrade Foundation (UK) 4. OEKO-TEX® STANDARD 100 What it means: This certification verifies that textiles are tested for harmful substances and are safe for human use. Why it matters: Even "natural" fabrics can be treated with dyes or chemicals. OEKO-TEX® ensures that every component of the product—from threads to prints—is free from harmful levels of over 100 substances. Look for: The STANDARD 100 label and certification number for verification via the OEKO-TEX® Label Check. Visit OEKO-TEX® official site 5. Cradle to Cradle Certified® What it means: Cradle to Cradle certification assesses products for environmental and social performance across five categories: material health, circularity, clean air & climate protection, water & soil stewardship, and social fairness. Why it matters: This is especially valuable for innovative and multi-material products. It focuses on the entire lifecycle, not just sourcing or disposal. Look for: The Cradle to Cradle Certified® mark and specific level (Bronze, Silver, Gold, or Platinum). Visit Cradle to Cradle Products Innovation Institute Why Certifications Matter for Your Brand Choosing certified eco-friendly promotional products isn’t just about ticking a box—it shows your customers, staff, and stakeholders that you care about ethical sourcing, sustainable production, and long-term environmental impact. These certifications offer peace of mind and add real value to your brand story. At Pavilion Earth, we’re proud to work with suppliers who prioritise sustainability and transparency. Want help finding the right certified products for your campaign? Get in touch with us — we’d love to help.
Organic Cotton T shirts
by David Platt 18 March 2025
This article explores the pros, cons, quality, cost, and durability of three major printing techniques: DTG, screen printing, and transfer printing.
Show More