Do Promotional Products Work?
Do Promotional Products Work?
"Promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel"PPAI (2017)
Reach
According to the bpma (2017), over 92% of people have at least one promotional gift on their desk, with 44% of them having at least four items.
Promotional products also motivate these people more, twice as many in fact than those the mediums of print, digital, TV and direct mail.
Recall
Research undertaken by PPAI (2017) showed that once given a promotional gift, 90% of them recalled the branding, 80% of them recorded the messaging and 70% of them recalled the CTA on the product.
Promo gifts also invoke loyalty more than TV, direct mail campaigns and print advertisements - up to three times more likely.
Reaction
According to the PPAI (2017), 80% of people who received a promotional gift then went on to research the brand, and 83% of receivers were found to be more likely to work with the brand again.
Promotional products makes almost 6 times as many people feel appreciated than marketing through print, direct mail and TV advertisements.
Content We Think You'll Like
We have a lot to say when it comes to both being a brand that acts green and a lot of marketing knowledge.
Here are some top picks of blog items that we have written that detail advice to how to go about with trade shows to how to use promotional products effectively to make the most from your investment.
Want some advice as to how to become a green brand? See what more we have to offer.
The best eco bottle is the Ocean Bottle made using ocean bound plastics - but others rank highly too. Namely • Cove Recycled Stainless Steel Bottle • Aspen Glass Bottle • Glass and Bamboo Infuser • Bio Plastic Sports bottle How do you decide what is the BEST eco water bottle? To rank eco products is always very difficult because there is no real standard measure for eco credentials, and one has to balance eco credentials with price. And most importantly the bottle must work as a promotional product. So, it must be retained and look great when branded. With Pavilion Earth’s years of selling eco products, we have come up with our ranking based on the popularity and success of various promotional water bottles. One significant factor is that all reusable bottles whether made from eco materials or not can be considered eco-friendly. A reusable bottle in any format stops the use of single use plastic bottles and thus a ‘Refill NOT Landfill’ approach. The polythene and PET bottles used by the drinks industry are a significant problem , adding to ocean waste. So which are the best promotional bottles from Pavilion’s experience: 1. The Ocean Bottle
Eco printing techniques. The pros, cons, quality, cost, and durability of three major printing techniques: DTG, screen printing, and transfer printing.
Eco-friendly promotional products need eco-friendly decoration - this post looks at printing and beyond
Presented here the best eco promotional notebooks for 2026
References
The Modern Consumer in the Driver's Seat
- PPAI (2017)
Research Conducted at the Marketing Week Live 2017 and B2B Marketing Expo -
bpma (2017)
Givers Gain -
bpma
