Sustainable Promotional Products

Most marketing departments are now being asked to ensure that their activities meet the sustainability targets of their business.

When it comes to promotional gifts and merchandise, what does this mean? - When is a promotional product sustainable?

All the products on this Pavilion Earth site can meet a definition of being sustainable. There is no fixed criteria or industry standard for sustainability as we discuss in our blog: here: https://www.pavilionearth.co.uk/what-does-sustainable-actually-mean

We justify our statement that the Pavilion Earth products are sustainable because we use the definitions provided by the UN in their Sustainable Development Goals. Namely that products should either:

• Reduce manufacturing impacts by substituting virgin raw materials in products with post-consumer materials through recycling and upcycling

• Significantly reduce waste and ensure that any unavoidable waste is utilized to the fullest degree (e.g., organic waste as fuel or fertilizer).

The products on this site will thus either be made from recycled materials or the product will be biodegradable after use. For some items both things are true. We do not however, rely solely on the definition that a product will be used multiple times versus singe use – although this is a worthy goal but does not meet our view of sustainability.

If you wish to discuss this issue further then we would be delighted to engage in a conversation which allows you to meet your sustainability goals.

enquiries@paviliongroup.co.uk

Kraft Paper Notebooks
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Wheat Straw Coffee Cups
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Eco Friendly Pens
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Rope Handle Paper Bags
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Cotton Caps
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Wheat Straw Mugs
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Cotton Drawstring Bags
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Eco Friendly Sports Bottles
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Packaway Tote Bags
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Apple Peel Notebooks
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Reusable Straws
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Organic T-Shirts
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Bamboo Fibre Cutlery Sets
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Promotional Yoga Mats
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Biodegradable Plastic Bags
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Eco Friendly Beanies
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FSC® Carpenters' Pencils
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TIPS TO STAY ENVIRONMENTALLY FRIENDLY

First off, limit the amount of products you want to buy. Every salesperson knows that the best way to secure a sale is to provide a personalised, comprehensive pitch. The same method applies with promotional gifts. A quality gift works much better than a cheap low-cost one. Which do you think would work? A high quality vacuum bottle or a pen? So, when you look to get promo gifts, buy fewer products for a more dedicated marketing campaign.

Second, choose products that last a long time, not something that will last a matter of weeks before either being lost or forgotten about (like pens); likewise, there are some products that last minutes (disposable coffee cups, cupcakes) that mean the carbon footprint is likely too big to leave a lasting effect.

Whilst it's always a good thing to choose environmentally friendly materials in your products, remember that the impact we have on the world around is not just the materials we use, but how we use them. Make sure you get products that are likely to be used, gifts that people want to hold onto. The best thing that can be done is that your gift does not end on a landfill somewhere. This does wonders for both your brand and the environment we should all be trying harder to protect.