Exhibitions and trade shows are one of the best ways to show your brand but the whole experience can be expensive not just the exhibition stand and space but the time of the employees in attendance. Making best use of your exhibition is therefore really important.
Key to exhibition success is having a single coherent message and the promotional giveaways you choose should reflect this message in their very nature. There is a balance to be struck on cost however. Too cheap and the item will be thrown aside wasting your money and message and giving the environment one more wasteful product to recycle or potential confine to landfill. Choosing a memorable product and useful product is the key, even if you have to restrict the circulation.
Sustainable trade show giveaways can be high quality as well as kind to the environment. They can present your message in sustainable way and do not have to cost the Earth.