Eco Products

Eco Swag 


Branded Eco Swag by Type

eco-promotional-desk-items

Desk Items

eco-promotional-drinkware

Drinkware

eco-friendly-promotional-clothing

Clothing

environmentally-friendly-bags

Bags

environmentally-friendly-merchandise

Miscellaneous

eco-trade-show-giveaways

Trade Shows

Branded Eco Swag by Manufacture

Recycled Promotional
Products

Environmentally Manufactured

eco-friendly-promotional-sports-merchandise

Sports

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Popular Environmentally Friendly SWAG

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Why eco-friendly branded merchandise?


Branded merchandise is a proven way to promote a brand and brand values. The choice of the promotional products is a way to demonstrate brand values in a tangible way. Give a corporate gift which is elegant and you convey your view of the client and the standards to which your company aspires.

It is not possible, today, for a company not to declare its position on the environment and its commitment to a carbon free future. The giveaways we choose can either be sustainable and environmentally friendly giveaways or you send totally the wrong message to your target audience.

If our marketing is to be effective and our merchandise designed to signal our brand values it must be environmentally friendly.


How to choose environmentally friendly promotional items


The rules for choosing eco-friendly merchandise are the same as choosing any promotional item. There are certain things to be considered:

So how do you decide what to spend your money on? We believe there are a number of consideration


  1. Who is you audience?
  2. What are you trying to say?
  3. Retention of the product
  4. How will you distribute the products?
  5. Budget


The final one, budget, is often the thing that drives the choice for many marketers, but we would argue that whilst the real world economics have an influence, this should not be the primary driver – 10,000 cheap plastic pens is not always the answer! I, like many others, have a draw full – and as I write this I could not name you one company from the 20-30 pens currently in my desk draw. I do know the name of the company that gave me the ‘Cross’ pen that I use regularly though and we need to acknowledging that sustainable gifts can be more expensive.

But let’s examine the other principle factors


1. WHO IS YOUR AUDIENCE? 

Like everything in marketing the customer, or prospect, should always be at the centre of your thinking. Choosing a product should be based on the customer and what would appeal to them rather than your own personal preferences.


Whether we are talking eco-friendly products or any corporate gift the nature of the customer should be upper most in the mind – matching your target demographic. But we should also think about are we talking to an environmentally aware group or are we looking to change hearts and minds


2. WHAT ARE YOU TRYING TO SAY?


So what is the purpose of your giveaway? The promotional product is given so that the receiver remembers your name and your brand in the future. To achieve this the product must be branded with your logo but also think about putting the website or phone number on – acts as a much better call to action.

The product also says something about your brand and not just about its eco-credentials – the brand you have has certain values for example are you:


  • Corporate, trusted and confidential partner
  • Young, trendy and exciting
  • Fashionable, classy and aspirational
  • Value for money
  • Technical, forward thinking and cutting edge
  • Overtly environmental or subtle messaging


3. RETENTION 


Possibly the most important aspect of the promotional product is the concept of retention. Unlike a Google ad or email, the promotional product presents the opportunity of being retained for a long time with the consequent re-enforcement of brand.

The secret to retention is how useful the product is – clearly a different audience has a different view on usefulness – the more useful and ubiquitous the product is the higher the likely retention. Products like lanyards often used at exhibitions have very little use thereafter, will you really retain the large paper carrier bag?


4. HOW WILL YOU DISTRIBUTE THE PRODUCT?


Your choice should bear in mind the distribution method – think how you intend to use the product. If it is intended to be sent as part of a mailing then weight and size matter a lot. The ideal environmentally friendly product here may be seeds.  If it is handed out at an exhibition then weight is important, but less so. If the product is handed out by sales representatives then this becomes less important.


5. BUDGET


Finally there is budget – clearly important but hopefully by now you will appreciate that this should never be the overriding driver



Content We Think You'll Like

We have a lot to say when it comes to both being a brand that acts green and a lot of marketing knowledge.

Here are some top picks of blog items that we have written that detail advice to how to go about with trade shows to how to use promotional products effectively to make the most from your investment.

Want some advice as to how to become a green brand? See what more we have to offer.
Raster versus Vector Infogram
by David Platt 5 February 2025
Understanding Vector Files vs Raster Files for Eco Promotional Products When it comes to branding on eco promotional products, understanding the different file types is crucial. Whether you’re creating logos for reusable water bottles or designing training manuals, the choice between vector and raster files significantly impacts the quality, scalability, and versatility of your designs. In this blog, we’ll explore the characteristics of these two file types, their applications, and why choosing the right format matters for both print and digital media. --- What Are Vector Files? Vector files are a digital image format based on mathematical formulas that define shapes, lines, and colours. Unlike raster files, which are made up of pixels, vector files use points and paths, allowing them to remain resolution-independent and infinitely scalable. Common vector file formats include **.SVG** (Scalable Vector Graphics), **.AI** (Adobe Illustrator), and **.EPS** (Encapsulated PostScript). Advantages of Vector Files 1. Scalability: Vector files can be scaled up or down without any loss in quality. Whether you’re designing a logo for a promotional pen or a large conference banner, vector graphics remain crisp and clear. This scalability makes them ideal for **printing on eco promotional products**, signage, and manuals. 2. Editability: Vector files are highly editable. Designers can easily adjust individual elements like shapes, colours, and sizes without compromising image quality. This flexibility is particularly useful for **custom branding**, where logos or designs need modifications for various products. 3. Small File Sizes: Vector files are typically smaller than raster files because they store mathematical data rather than individual pixels. This makes them faster to load, ideal for web use, and easier to share across platforms. Applications of Vector Files Vector files are perfect for projects that require sharp, scalable designs. Their primary uses include: - **Eco promotional products**: Logos for reusable bottles, tote bags, and stationery. - **Print materials**: Brochures, business cards, and training manuals. - **Signage**: Pop-up banners and large-scale graphics. - **Web graphics**: Icons, infographics, and logos for websites. --- What Are Raster Files? Raster files, also called bitmap images, consist of individual pixels that make up the image. These files are resolution-dependent, meaning their quality is determined by the **pixels per inch (PPI)** or **dots per inch (DPI)**. Common raster file formats include **JPEG**, **PNG**, and **TIFF**. Advantages of Raster Files 1. Photorealistic Detail: Raster files excel at capturing detailed and complex images, such as photographs or digital paintings. This makes them ideal for **photographic designs** used in digital or print materials. 2. Image Effects: Raster files support various effects, such as shading, filters, and blurring. These capabilities allow designers to enhance photos or create artistic visuals for **social media posts, eBooks**, or website banners. Applications of Raster Files Raster files are better suited for detailed, photorealistic designs. Their primary uses include: - **eBooks and digital materials**: Low-resolution images for screens. - **Web graphics**: Social media posts and website banners. - **Photography**: Printing high-resolution photos for promotional use. - **Complex artwork**: Digital illustrations or detailed graphics. --- Vector vs Raster Files: Key Differences 1. Scalability - **Vector Files:** Infinitely scalable without loss of quality, ideal for logos and large-format printing. - **Raster Files:** Lose quality and become pixelated when enlarged. 2. Editability - **Vector Files:** Easy to edit individual elements (shapes, colours, etc.), making them versatile for product branding. - **Raster Files:** Difficult to edit without compromising quality. 3. Resolution Dependence - **Vector Files:** Resolution-independent; sharp at any size. - **Raster Files:** Resolution-dependent; quality depends on the original PPI or DPI. 4. File Size - **Vector Files:** Smaller file sizes, suitable for web use and quick loading. - **Raster Files:** Larger file sizes due to pixel data. --- Why File Choice Matters for Eco Promotional Products When creating branded materials for eco promotional products, the right file type ensures your designs are visually appealing and consistent across all platforms. Here’s why: - **For Print:** Vector files are essential. Logos and graphics need to be sharp and scalable for different product sizes, from mugs to banners. Vector files also work best for high-resolution branding on training manuals or reusable promotional items. - **For Digital:** Raster files are better suited for low-resolution displays, such as eBooks, social media posts, and websites. However, remember that even digital logos and icons can benefit from vector files for faster loading and a crisper appearance. --- Partnering with Pavilion Earth for Your Eco Promotional Needs At Pavilion Earth, we understand the importance of getting your branding right, whether it’s for a biodegradable tote bag, a stainless steel water bottle, or digital training materials. Choosing the right file format is just one step in ensuring your promotional products reflect your values and your brand’s quality. Our team can guide you through the process of selecting and preparing the correct file types for your eco promotional products. Need help deciding between vector and raster files? Let us assist you in optimising your designs for maximum impact. Contact Pavilion Earth today to discuss your promotional product needs and branding goals. Together, we’ll make sure your materials stand out while staying eco-conscious.
recycled Aluminium infographic
2 January 2025
This post looks at recycled aluminium and the befits it brings to eco promotional merchandise
Screen Printing
29 October 2024
Eco-friendly promotional products need eco-friendly decoration - this post looks at printing and beyond
Seaqual Plastic new product
3 October 2024
SEAQUAL Plastic versus Ocean Bound Plastic - a look at a new material appearing in the market
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