Sustainable Promotional Products: What to Look for When Selecting Eco-Friendly Options
What to look for in eco promotional products:
1. Materials
a. Recycled materials – reducing virgin content
b. Materials from renewable resources – e.g. paper or bamboo
c. Biodegradable materials – natural fibres like cotton, paper, jute
2. Production Process
a. Chemical free processes – organic cotton
b. Solvent free printing or embroidery/engraving
c. Companies using renewable energy
3. Durability
A well made quality product will last longer.
4. Country of Origin
a. Avoid international airfreight
b. Look for near sourcing options
5. Functionality and Relevance
Like all promotional products eco products must serve the target audience well or the merchandise is a waste.
If you are looking to make your brand that bit more eco, then changing the promotional merchandise can help. Moving away from more plastic items that are simply discarded. So what to look for when choosing eco?
Material Selection
Look for products made from recycled or upcycled materials such as recycled plastics, reclaimed wood, or organic textiles. These materials reduce the demand for virgin resources and contribute to waste reduction. Additionally, consider products derived from renewable resources like bamboo or cork, which are fast-growing and easily replenished. Another approach is to look for natural materials (paper, wood, cotton jute) which are biodegradable or even compostable.
From a marketing perspective some materials look eco, but others do not. It may be wise to consider printing on the item, or including a small card, with the eco credentials.
Production Processes
The manufacturing processes employed in creating promotional products can significantly impact their environmental footprint. Seek products that are produced using energy-efficient methods, such as those powered by renewable energy sources. Avoid products that involve harmful chemicals or processes that contribute to pollution. This is often a criticism made of cotton – so look for organic (GOTS) cotton to avoid this.
The branding method is also important. Printing can be done with water based inks, to avoid solvents, but embroidery or engraving where appropriate will also avoid solvents
Durability and Longevity
Promotional products that have a short lifespan contribute to unnecessary waste. Prioritize items that are durable and built to last. Consider the quality of materials, construction, and overall product design. A well-made product will not only showcase your brand effectively but also reduce the need for frequent replacements. Items like reusable water bottles, tote bags, or notebooks made from sustainable materials can provide long-term value to recipients.
Country Of Origin
Shipping promotional merchandise over long distances adds to the carbon footprint particularly if they are air freighted. There are many UK and European sources of merchandise, so your choice of products, whilst potentially reduced, should not be overly impeded.
Functionality and Relevance
This should be true of all branded merchandise, but sustainable promotional products should be functional and relevant to your target audience. Choose items that align with your brand's mission and resonate with your customers' needs. By offering useful and purposeful products, you increase the likelihood of them being used, thereby amplifying your brand exposure whilst promoting sustainable living.
AUTHOR: David Platt – BA BSC. MBA and Dip M. as well as academic qualifications David has run Pavilion, a specialist eco products provider, for over 25 years. He is aware of the issues and the greenwash circulating around this topic and is always willing to share information.
https://www.linkedin.com/in/david-platt-a84b12b8/
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