The Cotton T shirt with the highest eco credentials
20 March 2023
Eco friendly merchandise with full detail of life cycle and carbon footprint
When choosing an eco-friendly merchandise product it is sometime easy to be drawn in by the headline. Providing the client with the right sizes, branding and cost is hard enough without having to examine in details the eco credentials of the product. That is where Pavilion can help. We do take the time to understand the full life cycle issues.
For example the humble T shirt. The Iqoniq Bryce recycled cotton T shirt is 100% cotton unisex t-shirt, of which 50% recycled and 50% organic,- with the total material weight being 180 G/M². So quite a heavy material to hold its shape and come in with a regular, comfortable fit. You can wear it all year round. The t-shirt has a crew neck, short sleeves and 1x1 flat rib at neck collar. The small Iqoniq label in side seam is a nice finishing detail. No mix with plastics (such as polyester), so after life can be recycled into new cotton products. The use of genuine recycled & organic fabric materials and environmental impact claims are guaranteed, by using the AWARE™ disruptive physical tracer and blockchain technology. Every Iqoniq product has a unique QR label. By scanning this QR, you will gain access to a dedicated digital passport of the product. 2% of proceeds of each sold product will be donated to Water.org.
The T can be branded either by screen, digital or embroidery and with a range of colour there should be enough branding options to suit the neediest brand manager. Size range from XXS to XXL and comes as a unisex fitting. If the brand has an ESG target to hit then this product is ideal – stylish and eco – what more could you want?
Are the eco credentials proven or merely greenwash?
We are solely responsible for the transparency of our approach to calculate carbon footprint of the products that we manufacture and sell, therefore, we would like to share how we calculate CO2eq emissions: The table, below, shows product life cycle assessment, with the Total Kg CO2-eq per product, and GHG-emissions generated from each phase of product life-cycle (in grams). Similarly, the percentages represent the breakdown of CO2-eq impact, throughout all stages of product life-cycle, which contributes altogether to the Total- CO2 footprint of the product.
As can be seen as well as organic and recycled materials which can be recycled on end of life, all secondary processes are either carbon neutral or carbon offset.
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How can you tell which items genuinely meet environmental and ethical standards? How do you know your promotional merchandise is eco? One of the best ways is by looking for trusted third-party certifications. These certifications offer transparency, set rigorous criteria, and help ensure that your branded merchandise aligns with your sustainability values. Here's a quick guide to five of the most respected certifications to look out for when choosing eco-conscious products. 1. FSC – Forest Stewardship Council What it means: The FSC certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Why it matters: If you're sourcing promotional items made from wood or paper—like notebooks, packaging, or wooden gifts—FSC certification guarantees that the materials are sustainably harvested. Look for: Products marked with the FSC logo; and check the certificate number on the FSC Certificate Search. Visit FSC official site 2. GOTS – Global Organic Textile Standard What it means: GOTS is a globally recognized certification for organic textiles. It ensures that fabrics like cotton are grown without harmful chemicals and processed in socially and environmentally responsible ways. Why it matters: Many promotional products, like tote bags, T-shirts, and towels, are textile-based. GOTS certification means these items are organic, safe, and ethically produced from farm to finish. Look for: A GOTS-certified label and supplier. You can verify through the GOTS Public Database. Visit GOTS official site What it means: Fairtrade certification supports better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Why it matters: Products like cotton bags, chocolate bars, or coffee mugs with Fairtrade-certified contents ensure ethical treatment of producers and sustainable farming practices. Look for: The blue and green Fairtrade logo on packaging or labels. Visit Fairtrade Foundation (UK) 4. OEKO-TEX® STANDARD 100 What it means: This certification verifies that textiles are tested for harmful substances and are safe for human use. Why it matters: Even "natural" fabrics can be treated with dyes or chemicals. OEKO-TEX® ensures that every component of the product—from threads to prints—is free from harmful levels of over 100 substances. Look for: The STANDARD 100 label and certification number for verification via the OEKO-TEX® Label Check. Visit OEKO-TEX® official site 5. Cradle to Cradle Certified® What it means: Cradle to Cradle certification assesses products for environmental and social performance across five categories: material health, circularity, clean air & climate protection, water & soil stewardship, and social fairness. Why it matters: This is especially valuable for innovative and multi-material products. It focuses on the entire lifecycle, not just sourcing or disposal. Look for: The Cradle to Cradle Certified® mark and specific level (Bronze, Silver, Gold, or Platinum). Visit Cradle to Cradle Products Innovation Institute Why Certifications Matter for Your Brand Choosing certified eco-friendly promotional products isn’t just about ticking a box—it shows your customers, staff, and stakeholders that you care about ethical sourcing, sustainable production, and long-term environmental impact. These certifications offer peace of mind and add real value to your brand story. At Pavilion Earth, we’re proud to work with suppliers who prioritise sustainability and transparency. Want help finding the right certified products for your campaign? Get in touch with us — we’d love to help.
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