What is rPET?
David Platt • 4 July 2023
And how is it used in branded promotional merchandise?
But – the properties which make PET a problem, its durability and resilience to decomposition also make it ideal for re-cycling. This includes post-consumer recycling and not just recycling within the manufacturing process. The properties of PET allow it to be re-heated and melted over and over again without destroying its physical properties.
The recycling process involves collecting, sorting, and cleaning the PET waste, followed by shredding it into small flakes or pellets. These flakes are then melted and transformed into new products. The full details of the process can be found in a previous blog at https://www.pavilionearth.co.uk/how-is-polyester-pet-recycled. The most valuable product produced is the fibre which can be used for clothing and for products like bags.
For the promotional world the most exciting rPET products are based on recycled polyester fibre. Two main reasons for this, polyester fibre when used in a t-shirt provides the moisture wicking fabric used in high quality sports products. The fibre is soft and yet hard wearing and it takes around 13 PET bottles to make a T shirt. Also, when made into a thicker weave polyester creates the high quality bags, rucksacks and suitcases. It is impossible to tell recycled PET form virgin fibre, it is strong tear resistant and it looks great.
A selection of ideas for promotional merchandise are shown here:
Supporting Sustainable Initiatives
There is another important aspect to the recycling of polyester. Namely, because the infrastructure for recycling is well known and commercially attractive, it has become part of a set of global initiatives. These involve third world communities collecting ocean bound plastics for recycling. These initiatives have an impact on the environment and plastics but also on local communities providing much needed income and hard currency.
Incorporating rPET into your business practices showcases a commitment to environmental and social responsibility, resonating with environmentally conscious customers and promoting a greener future.
Which products?
Pavilion Earth has a number of products made from rPET but our favourites are the T-shirt to be found here:
https://www.pavilionearth.co.uk/clothing/recycled-polyester-t-shirts
And the ruck sack to be found here:
https://www.pavilionearth.co.uk/bags/recycled-travel-bags
It is the combination of style and strength that makes it such a great material.
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The top 5 most popular promotional merchandise for the Summer - let's look at what's hot!
How can you tell which items genuinely meet environmental and ethical standards? How do you know your promotional merchandise is eco? One of the best ways is by looking for trusted third-party certifications. These certifications offer transparency, set rigorous criteria, and help ensure that your branded merchandise aligns with your sustainability values. Here's a quick guide to five of the most respected certifications to look out for when choosing eco-conscious products. 1. FSC – Forest Stewardship Council What it means: The FSC certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Why it matters: If you're sourcing promotional items made from wood or paper—like notebooks, packaging, or wooden gifts—FSC certification guarantees that the materials are sustainably harvested. Look for: Products marked with the FSC logo; and check the certificate number on the FSC Certificate Search. Visit FSC official site 2. GOTS – Global Organic Textile Standard What it means: GOTS is a globally recognized certification for organic textiles. It ensures that fabrics like cotton are grown without harmful chemicals and processed in socially and environmentally responsible ways. Why it matters: Many promotional products, like tote bags, T-shirts, and towels, are textile-based. GOTS certification means these items are organic, safe, and ethically produced from farm to finish. Look for: A GOTS-certified label and supplier. You can verify through the GOTS Public Database. Visit GOTS official site What it means: Fairtrade certification supports better prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Why it matters: Products like cotton bags, chocolate bars, or coffee mugs with Fairtrade-certified contents ensure ethical treatment of producers and sustainable farming practices. Look for: The blue and green Fairtrade logo on packaging or labels. Visit Fairtrade Foundation (UK) 4. OEKO-TEX® STANDARD 100 What it means: This certification verifies that textiles are tested for harmful substances and are safe for human use. Why it matters: Even "natural" fabrics can be treated with dyes or chemicals. OEKO-TEX® ensures that every component of the product—from threads to prints—is free from harmful levels of over 100 substances. Look for: The STANDARD 100 label and certification number for verification via the OEKO-TEX® Label Check. Visit OEKO-TEX® official site 5. Cradle to Cradle Certified® What it means: Cradle to Cradle certification assesses products for environmental and social performance across five categories: material health, circularity, clean air & climate protection, water & soil stewardship, and social fairness. Why it matters: This is especially valuable for innovative and multi-material products. It focuses on the entire lifecycle, not just sourcing or disposal. Look for: The Cradle to Cradle Certified® mark and specific level (Bronze, Silver, Gold, or Platinum). Visit Cradle to Cradle Products Innovation Institute Why Certifications Matter for Your Brand Choosing certified eco-friendly promotional products isn’t just about ticking a box—it shows your customers, staff, and stakeholders that you care about ethical sourcing, sustainable production, and long-term environmental impact. These certifications offer peace of mind and add real value to your brand story. At Pavilion Earth, we’re proud to work with suppliers who prioritise sustainability and transparency. Want help finding the right certified products for your campaign? Get in touch with us — we’d love to help.
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